Chinese Internet Platforms

Chinese internet retail platforms 

1  Search Energy 

Baidu was rated the number 1 search engine in China.  It has more than 1 billion registered users that are using the baidu community blog to discuss over 10 million topics.  80% of users access through a mobile phone.   


2 We Chat mobile platforms  

WeChat is a Chinese multi-purpose messaging and social media app.  The monthly active users on the platform is 930 million.  Brands can connect to Wechat users through the Wechat digital store.

There are three type of business Account applications on the Wechat platform: Service account, subscribe account and corporate account.


3 E commerce 

 Taobao is the biggest E commerce website in China,  with 500 million registered users and 60 million visitors every day.  There are 48,000 products sold every minute on this platform.


4 Weibo  


Weibo is a Chinese microblogging website and has over 390 million active monthly users.  It one of the most popular social media sites in China.


5 Little Red book

The Red little Book is also called  Xiao Hongshu is an online community. It is also a cross-border e-commerce business. It is also a sharing platform, and it is also a reputation database. The users of Xiao Hongshu are both consumers and sharers, 
Xiao Hongshu was founded in 2013. Through deep farming UGC (user-created content) shopping and sharing community, it has grown into the world’s largest consumer word-of-mouth database and community e-commerce platform in just 4 years, becoming more than 200 countries and regions, more than70 million register users.
Open a small red book, there is no business promotion and marketing, only relying on user word of mouth written on the "consumption notes", not only to introduce the product more authentic and credible, but also delivered a good way of life. by  2018, Xiao Hongshu's subscribers exceeded 70 million, adding about 200,000 subscribers each day, and grew to become the world's largest community e-commerce platform.

This is the most popular platform that Chinese  consumer look for what popular Australian products.

6 Other Chinese special interest social media groups

where brand stories , videos and photos can be shared include